Sat 11 Jun 2005
I need serious help finding a name for my web development agency. This is the weirdest thing: I have clients and don’t have a name!!!!!!! I’ve been on it for over 6 months and I can’t come up with a name that:
- is creative and strong without losing identity with the industry
- is suitable in 2 different languages at least: Portuguese and English
- has actual meaning in itself but doesn’t sound like a standard over-used name such as “e-solutions”, “liquid-design”, etc…
It’s really hard and being such a perfectioniost I won’t settle for just any name. I don’t know if someday my agency will be very big, but I have to keep this possibility in mind – and this affects how I name it too.
So I gave this some thought and decided to post this to see if any of you guys can give me some ideas, insights, etc…
Here are some guidelines I’m trying to follow:
I can’t have a name that implies I’m just simply a design firm. I do more than that. It’s a multidisciplinary business that involves strategy, information architecture, usability, branding, etc. I also can’t have a name that is easilly pronounceable in english but not in portuguese (and the other way around). Words like “throughout”, “thoughtful”, “world”, “brought” and such won’t do. Names that are “overly creative” like “paint the monkey” or “banana pixels” might be memorable but, well, would you hire someone from “banana pixels”, to make your corporate website? So, you get the idea. I don’t mind having a name that is not self-explanatory as I can always use other words attached to it, such as “interactive” (i.e.: beehive intreractive, where “beehive” implies hard work and “interactive” identifies the type of business), as long as the first word is strong enough, holds some kind of suitable concept and sounds believable and trustworthy as in “I can trust these people with my website”.
So, PLEASE, help me out here if you have any insights or ideas?